Passive Receiver or Active Audience?
In the article called ‘Desperately Seeking the Audience’: Models of Audience Reception, Kristyn Gorton presents diverse approaches to...
Mediatization and Social Change
The main issue which Sting Hjarvard is addressing in the article called “The Mediatization of Society” is to present a theory of the...
Does the Media Reflect Objective Reality or Does It Represent the Ideology of Power?
Stuart Hall suggests in his article “Representation, Meaning and Language” that the media does not reflect social realities (we can also...
Gendered Discourses of Politicians of the Party in Power
When we were born, we were born into a language. The language we talk determines our meaning of the concepts, thoughts and point of...
A Structuralist Look on Biscolata Commercials
When we were born, we were born into a language and since then we have been shaped by this language. All of our conceptions, perceptions,...
